Make Press Releases Work For You - Proven Strategies
Press releases have been used consistently for decades because they work. If you're concerned about how well they do with an online business, then you have to stop worrying about that. As with any other marketing method, you must follow certain guidelines otherwise they may not bring the results you want. Press releases follow a strict format, and you need to write about something newsworthy.
Quotes are powerful in press releases and yours will be expected because it's for your business marketing. If you work with a partner, it might be a good idea to quote him or her. The most important thing here is that you create your release using the proper guidelines for them. There is never any name at the bottom of the PR, so then it's fine to quote your own self. A quote in any press release makes it more authoritative since it is coming from someone in upper management. But remember to say something intelligent with your quote.
Ask a question and provide an answer. When you write a good release, question-and-answer or both in the copy. The question that you ask should be better how to write press a release than "why does it matter?" or something like that. Instead, be very specific in regard to your promotion or the deal you are presenting. Will it actually solve a problem? You need to put the problem after a sentence like "exactly how would you" and then fill in the blank. Does it serve a purpose? Let your questions revolve around these kinds of things. These are the kinds of questions that will pique a reader's interest and keep them reading.
Avoid the beginning and end of the week because of normal things associated with those days. Never publish on Monday because that is known to not be a good time. Moreover, people are catching up on other things like emails, etc so they tend to just put things in a pile for later. Unfortunately, Friday is almost a total waste of time for employees getting work done in offices, for the most part. You want to grab peoples' attention when it is looking for something to pay attention to, not when people are playing catch up or too focused on prepping for the future.
There are lots of ways to increase the success of your press release. Don't listen to anybody who tries to tell you that a press release is just a waste of your time. If you work hard at it, you can create an awesome press release every time you want to do so. Most marketers fail because they have no desire to learn or to put things into action - so don't be like them.